DOCKET #3096

TALL TALES, LONG LENSES — JOHN MARRIOTT

It seems contradictory, but packaging design isn’t really about the packaging. “You design a ritual of unpacking to make the product feel special,” explained Walter Isaacson, Apple’s senior vice president of industrial design in his book, Steve Jobs. “Packaging can be theatre, it can create a story.” 

DOCKET #0001

VERITAS 1997 ANNUAL REPORT

1997 was a year of chutzpah for Richard Maruk. After nearly 20 years as the creative lead and managing partner of a boutique printing company, he moved on to form IVY DESIGN. He was ready to leverage the ground-up graphic design knowledge he learned producing beautiful print projects and become a one-man design agency. Nervy, non?