IVY CONVERT
IVY CONVERT
is a marketing automation and CRM platform that takes prospective customers on a precisely-planned buyer’s journey — from first click to final conversion.
IVY CONVERT
helps our clients integrate their marketing and sales efforts to get better, more cost-effective results from both. Our software automates, tracks and measures web traffic, social media, emails and content, letting you easily pinpoint your best sales leads, determine their interests and nurture them until they become customers.
Here’s how it works:
1 – IDENTIFY POTENTIAL CUSTOMERS
Right now, potential customers are visiting your website. That’s great. Because between web development, design, advertising, social media, SEO and maybe even content creation, you’ve probably spent a lot of time and money getting them there.
The trick is, what will they do once they arrive? Will they learn about your product? Will they click a few times and disappear? How will you know they’ve even been there?
We can help with that. IVY CONVERT identifies anonymous web visitors from the first click and helps you steer them to information-capturing forms, giving you the opportunity to nurture prospects until they’re ready to be customers.
2 – ENGAGE LEADS
You’ve tracked new prospects from a variety of opt-in sources such as contact forms, landing pages, email campaigns, etc. You’ve done a good job of lead capturing. Here’s where marketing automation gets really juicy. Think: nurture campaigns that collate customer preferences and information; social network keyword tracking; landing pages that automatically customize to readers; and automated email campaigns to keep leads and customers engaged with personalized, relevant content.
With IVY CONVERT, you nurture leads authentically by knowing your prospects and providing information that is genuinely pertinent to them. This helps turn non-sales ready prospects into active buyers.
3 – GAUGE MARKETING EFFECTIVENESS
The reality is, marketers can’t possibly know what’s going to grab the attention of every sales prospect. IVY CONVERT can help with that. It notes prospect behavior from website visits, links clicked, email opens, contact forms and landing pages. This insight tells your marketing team how best to appeal to your target audience and how to make marketing content that's as effective as possible.
4 – IDENTIFY THE BEST PROSPECTS
Once you’ve engaged a high volume of leads, how do you decide which leads to pursue? Enter lead scoring. It assigns a ranking to each prospect based on their information, behavior, web activity, interest, buying intentions or any other categories you assign. The higher the lead score, the more sales-qualified the lead. It’s a mathematical equation for providing red-hot leads to the sales team.
5 – TEE UP THE SALES TEAM
Set up sales for success by passing along sales-qualified leads at the right time. That means fewer cold calls and better sales.
IVY CONVERT
lets your sales team see their list of prospect’s engagement in one easy-to-navigate dashboard. Real-time sales alerts point to activity at the moment it happens. And because IVY CONVERT
provides a native CRM or integrates with many leading CRMs, your sales team can draw from rich customer profiles that provide insight into engagement, interests and history. That way, they have all the information they need to cater their pitch for success.
5 – CRM
When you sign up for an IVY CONVERT subscription service, we’ll help you set up our CRM or integrate our automation with your CRM system. Your sales people will have a detailed map of where a lead originated and of their touch-points with your online assets including site visits, downloads and contact forms completed.
6 – ADDITIONAL FEATURES
• Marketing automation visual workflows
• Email marketing and newsletter designer
• Drag and drop landing page builder
• Dynamic web forms
• Blog builder
• Actionable sales and marketing reports
• Social media scheduler
• Native and third party integrations
• Birds eye sales pipeline view
• Custom deal stages
• And much more!
MARKETING CAMPAIGN ANALYTICS AND ROI TRACKING
GOOGLE ADWORDS AND WEBSITE ANALYTICS
LIFE OF THE LEAD — A 360 DEGREE VIEW OF YOUR CUSTOMERS
INTEGRATED CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
DOWNLOAD OUR GUIDE TO MARKETING AUTOMATION
DOWNLOAD OUR GUIDE TO MARKETING AUTOMATION
BOOK YOUR IVY CONVERT DEMO TODAY.