FIRST PROJECT
INCORPORATED
PROJECTS AND COUNTING
Smart strategy. Persuasive creative. Astute tactics. At IVY, that’s what we do.
We craft strategic brand stories that drive client success. And we can prove it.
LEARN ABOUT WHAT WE DO
WHAT WE DO
Every company has a story.
It’s the story that begins the moment you open your doors; the one that’s woven through the way you create your product, connect with customers and contribute to your community.
That story is your brand. At IVY, we bring that story to life with effective strategy, creative and sales-focused marketing tactics.
OUR EXPERTISE
• Art direction
• Branding
• Client partnership
• Graphic design
• Marketing
• Story telling
• Strategy
• Project management
OUR SERVICES
• Marketing strategy
• Strategic communications
• Creative direction
Advertising and Design
• Brand identity and logo design
• Publication design, content and production
• Annual reports
• Corporate governance / responsibility reports
• Brochures, collateral and direct marketing
• Print advertising
• Out of home advertising and traditional media placements
• Radio advertising
• Photography and videography
Digital Marketing
• Content development and content marketing campaigns
• Social media content, management, and campaigns
• Blog content and management
• Email marketing
• Google AdWords and retargeting campaigns
• Web development, design and production
• Analytics and search engine optimization (SEO)
Marketing Automation and Sales Enablement
• Marketing and sales process alignment
• Lead scoring and lead nurturing strategies
• Customer relationship management (CRM) best practice consulting
• IVY CONVERT
CRM platform implementation and training
OUR WORK
“With their expertise in storytelling, communications, creative direction and graphic design, IVY brings exceptional insight to every project...(IVY’s) artistry is evident across every page of LINK produced between 2011 and 2019, and in the many...magazine awards that LINK has earned during that time.”
Nancy Cope, Communications Specialist, LINK Editor, SAIT Alumni & Development
HOW WE WORK
When you work with
IVY, we’re like an in-house marketing and creative department, but we don’t need an office or a payroll number. We partner with you to provide smart solutions, so you don’t have to think about marketing; so you get results. Here’s how:
1 – PLAN
It starts with strategy. We learn about your business, your industry, your customers and your goals. Then we construct a marketing framework that provides clarity and direction. This ensures you invest in a sound and effective marketing structure; one that makes efficient use of existing assets and lays a foundation for success for years to come.
2 – CREATE
Our creative people meet with you and listen. Really listen.
Then, we craft creative content that gets to the heart of who you are and what your customers need to know. This is the fuel that drives your organization’s marketing machine.
3 – ENGAGE
We make creative work for you. Because astute, engaging creative is good. But astute, engaging creative that reaches the right audience at the right time is infinitely better.
Digital At
IVY, we employ a suite of marketing tactics so you get exceptional mileage from creative. Using software that schedules, tracks and measures social media and digital marketing, and web traffic, we assess what prospects like so we can help you target sales.
Print Digital media has forced smart marketers to evolve how we use print. It should be experiential, tactile, beautiful. At
IVY, we make printed pieces — be they annual reports, direct mail or publications — that make an impression and get results.
Conventional Media Conventional media like publications, radio, outdoor and television advertising have an important role in the marketing mix. We ensure your ad spend is well spent and works with the rest of your marketing mix to generate awareness and drive sales.
4 – MEASURE
This is the part where we prove it. Our CRM-integrated marketing automation software, IVY CONVERT measures how people react to your story. We can see what they like, what makes them act, and ultimately, help steer them towards becoming your customer. Then, we can calculate these sales leads to ensure your marketing is delivering the sales results it should.
ABOUT US
We opened our first docket as IVY Design in 1999. In the 23 years since, we’ve logged more than 3,500 projects and developed some serious creative chops. (We’ve got a big box of awards somewhere in the office to back up that statement.)
Over the years, we’ve grown our services, adding communications, marketing, strategy, social media and marketing automation to our offering, but our core approach hasn’t changed. We sweat the small stuff. We labour over commas and kerning, obsess over conversions, deliberate over copy and hone the well-honed. We do what we do with great care.
We’re IVY.
We’re a team of award-winning senior creatives and marketing strategists with a network of skilled associates whose talents we draw upon to share your narrative. We commit to our clients with conviction, great service and cost effectiveness.
And we get results.
TOGETHER, LET’S TELL YOUR STORY. CONTACT US.