CREDIT UNIONS
OF ALBERTA
CREDIT UNIONS OF ALBERTA
DESCRIPTION
CHALLENGE: The Credit Unions of Alberta engaged IVY to produce an awareness campaign aimed at younger Albertans, demonstrating the relevance of credit unions to a socially attuned, millennial audience.
SOLUTION: We created an awareness campaign based on the social benefits of cooperative banking. We traveled across the province documenting stories of real credit union members; young, interesting, successful people who utilized their credit union’s support to achieve their goals. Their “Bank on Each Other” stories became the basis for a publication, poster series, year-long social campaign, AGM branding and annual report.
“IVY did a wonderful job in promoting the Alberta credit union system, developing a savvy and memorable awareness campaign complete with first-rate marketing materials. IVY... goes above and beyond in promoting their clients, particularly through crafting creative stories that hold meaning with various key audiences.”
Peter Davis, Director, Government Relations, Credit Union Central of Alberta
01 / ADVOCACY COLLATERAL
02 / ANNUAL REPORTS
03 / POSTER SERIES
04 / DIGITAL MEDIA
OTHER PROJECTS
TOGETHER, LET’S TELL YOUR STORY. CONTACT US.