WESTBURNE
ELECTRIC
WESTBURNE ELECTRIC
DESCRIPTION
CHALLENGE:
Westburne, a national electrical supplier, was looking to combat a growing challenge in the electrical distribution industry. Increasingly, electrical product customers turn to online retailers like Amazon for their purchases. Westburne’s marketing team enlisted IVY to execute a brand update and a content marketing campaign to articulate Westburne’s competitive advantage.
SOLUTION:
After getting to know Westburne’s business operations, we realized that the company’s real stock-in-trade wasn’t electrical products, it was client service. Westburne employees pride themselves on knowing their customers and the right electrical equipment to meet their needs. With that in mind, we shaped the brand and the campaign pieces around the people who work at Westburne and conveyed the human advantage of purchasing electrical products at Westburne Electrical Supply.
“(IVY) extends themselves beyond the project to understand the business goals and objectives, bringing greater value to the finished product.”
Jarren Bennet, Marketing Specialist, Westburne
01 / NATIONAL REBRAND
02 / COOPERATIVE MARKETING
03 / MARKET GUIDE
03 / ENERGY SOLUTIONS
04 / CONFERENCE PACKAGE
OTHER PROJECTS
TOGETHER, LET’S TELL YOUR STORY. CONTACT US.