SAIT
DESCRIPTION
CHALLENGE:
As a post-secondary institution with a primary focus on two-year trades and technology programs, SAIT tends not to evoke in its alumni a kind of “my-old-alma-mater” sentiment. SAIT students tend to get in, get their applied education and get to work. It’s great for the students, but not so great for building an alumni community that stays connected and contributes to their former post-secondary school.
SOLUTION:
SAIT enlisted IVY to help produce a magazine that would engage ambivalent alumni; a piece they couldn’t help but flip through when it arrived in the mail. It worked. By the second issue, readership surveys showed a leap in alumni engagement and the magazine was winning design awards. It was the start of a very, very productive partnership.
Between 2011 and 2019, IVY crafted coffee table books, invitations, guides, ads, reports, calendars, visual identities, brochures, donor reports and more for SAIT. During this period, we executed 130 projects for the institution, including providing design, art direction and editorial support for 22 issues of LINK magazine.
“With their expertise in storytelling, communications, creative direction and graphic design, IVY brings exceptional insight to every project...(IVY’s) artistry is evident across every page of LINK produced between 2011 and 2019, and in the many...magazine awards that LINK has earned during that time.”
Nancy Cope, Communications Specialist, LINK Editor, SAIT Alumni & Development
01 / LINK — BLACK & WHITE ISSUE
01 / LINK — REDESIGN
01 / LINK — CENTENNIAL
01 / LINK — ARCHIVE
02 / TTC — DREAM PIECES
02 / TTC — NEW HORIZONS
02 / DONOR REPORT
03 / GALA COLLATERAL
OTHER PROJECTS
TOGETHER, LET’S TELL YOUR STORY. CONTACT US.